Our tools and resources ensure we can measure and evaluate sponsorship against any business objectives
The Livewire Valuation Model is a tailored methodology based on ‘real’ rate data, primary research & a range of licensed and owned media and consumer insight tools.
The Livewire Sponsorship Index, our sponsorship measurement offering, is split into three tiers:
LSI – an entry level score for measuring the health of a sponsorship. LSI is comparable amongst all sponsorships and therefore allows for market and competitor comparisons
LSI Impact – measures the impact sponsorship has sponsor specific objectives
LSI Total – an econometric solution to determine sponsorship ROI
The Livewire Spend Tracker tracks sponsorship spend and availability across all sponsorship categories in Ireland.