At a glance: deals and moves in the Irish sponsorship market and beyond for the month of NOVEMBER:
In event sponsorship news, the Kilkenomics Festival successfully secured Virgin Media Business as a principle sponsor just prior to the event this month. The four-day economics and comedy festival, which took place between Thursday 10th and Sunday 13th of November, saw some of the world’s leading economists, financial analysts and media commentators attend with the addition of some of the funniest, sharpest standup comedians.
High profile speakers included Matthew Bishop, Diane Coyle and comedians Dara O Briain, Karl Spain and Dermot Whealan, to name a few. As part of the sponsorship, a special edition of the Agenda television show hosted by economist David McWilliams was filmed at the festival and was broadcast on TV3 on the 13th of November.
The Marian Finucane Show on RTÉ Radio 1 is to be sponsored by Irish-owned independent newspaper, The Sunday Business Post.
The show, which currently has 387,000 listeners on Saturdays and 322,000 on Sundays, is seen as a perfect fit for The Sunday Business Post, sharing similar values and allowing the paper to reach its target audience during their principal release day, Sunday. The sponsorship deal includes eight sponsor-credited stings per week, cross-station on-air promotions on Morning Ireland, Liveline, Playback and Sunday with Miriam, as well as podcast and homepage sponsorship.
In sports news, Connacht Rugby and Deep RiverRock have announced a further three-year partnership as ‘Official Hydration Partner’.
As part of its sponsorship, Deep RiverRock has planned an extensive calendar of activity, rewarding hardcore Connacht fans with ‘money can’t buy’ experiences and exclusive prizes which can be won online, in-store, and at fan-zones during matchdays. The extended partnership with Connacht Rugby sees Deep RiverRock maintaining its ownership as hydration partner across Irish provincial rugby and continuing to communicate its core message ‘Think Straight, HYDRATE’.
In other sports related sponsorship news, the heavily anticipated announcement of FC Barcelona’s new jersey sponsor has been made. The Japanese e-commerce company RAKUTEN, has signed a 4 year deal worth an estimated €220m, starting in the 2017-18 season.
Rakuten will replace the Catalan club’s first ever paying jersey sponsor Qatar Airways, who had been front and centre since the 2013-14 season. The Japanese brand will take over the valuable jersey space worth at least €55m per season, with bonuses of €5m and €1.5m respectively for each Champions League and La Liga trophy won during that period. This sum puts the new sponsorship deal between Rakuten and Barcelona on par with Manchester United’s Chevrolet kit deal, worth reportedly £47m per season.
With November being a busy month for sports sponsorship news, we finish our market update on the British and Irish Lions. ‘The best a man can get’ brand, Gillette, has joined the high profile combined rugby team as an official sponsor for their 2017 tour to New Zealand. Gillette will bring the partnership to life with consumer competitions, offering the chance to join the 2017 Tour in New Zealand, as well as experiencing the action back at home.
As ever, we finish with a brief look at several of the most attractive properties currently available in the market.
house 2017 will gather Ireland’s most discerning interiors providers, creating an inspiring new event. The show will allow brands to promote their products and services directly to key purchasers and influencers in the trade, plus interior-savvy and style-conscious members of the public. The three-day event, taking place during the 26th -28th of May 2017, will include two days of exhibitions for the general public, as well as one trade-only day. Returning for a second year following a successful 2016 debut, the event is currently looking to fill a number of sponsorship categories, providing brands with direct exposure to their target market as well as an extensive benefits schedule.
WellFest is Ireland’s only health, fitness and wellness festival and is held in Herbert Park, Dublin. It’s a completely unique concept in Ireland allowing attendees to create their own individual day of wellness. Following success from its 2016 two-day event and attracting over 2,400 attendees, the growing festival is in search for a number of sponsors from ‘Presenting Partner’, Area partners, Official partners and Activation partners. With the aim of attracting over 5,000 fitness, health and wellness attendees for 2017, this lucrative opportunity is now available.
Finally, news of a sponsorship opportunity covered in October’s Sponsorship Watch; RTE’s Dancing with the Stars has confirmed Amanda Byram & Nicky Byrne its two hosts for the highly anticipated television programme starting in January 2017.
The show is still seeking a title sponsor and will run for 12 weeks. The full package is on the market for €450,000.