Livewire: Sponsorship with precision

We understand the commercial value of sponsorship and how to measure it, with precision.

We Provide Empirical Solutions

Driven by robust data

We Have Scale & Resource

Backed by Core Media – Ireland’s largest marketing communications group

We work with sponsors

to enhance brand equity, establish consumer engagement and deliver bottom line impact

We work with rights holders

to grow sponsorship revenue through brand-centric solutions

Scroll

Who We AreWhat we do and how we do it

Welcome to Livewire

We understand the commercial value of sponsorship and how to measure it, with precision.

We work with sponsors to enhance brand equity, establish consumer engagement and deliver bottom line impact.

We work with rights holders to grow sponsorship revenue through brand-centric solutions.

As part of Core Media Group, Livewire has unsurpassed market access and world-class resources.

Our work is driven by:

  • Consumer centricity
  • Brand knowledge
  • Business acumen

the wire

Our news, views and insights

Subscribe for news and insights

Meet The Team

Jill Downey

Jill Downey

Managing Partner

A board member and director of Core Media and former Deputy MD of Starcom, Jill has fifteen year’s experience in the media industry, acting as strategic advisor to brands including AIB, An Post, Musgraves, INM and Emirates. Jill brings a wealth of understanding of the value of media exposure, the real prices paid by brands and the use of insights to plan experiences which matter to consumers, and have real impact for brands.

Jamie Macken

Jamie Macken

Partner

Over the past ten years Jamie has worked across the media industry. His diverse experience not only includes leading sponsorship activation for brands such as Heineken and Three, but also producing advertiser funded programming (AFP) for clients including Nokia, Kellogg’s and Unilever. Before that, Jamie produced current affairs radio on Newstalk as well as researching and producing RTÉ television programmes including the Late Late Show and RTÉ’s coverage of the 2010 FIFA World Cup.

Dr. Tony Meenaghan

Dr. Tony Meenaghan

Chairman

Tony is Emeritus Professor of Marketing, Smurfit Graduate School of Business, UCD. He is internationally recognised for his pioneering research and publications in sponsorship and has worked with the International Advertising Association, the World Federation of Advertisers and ESOMAR on sponsorship projects. He has consulted with international organisations such as UEFA, Petrobras and Alltech as well as Irish organisations such as the GAA, the National Concert Hall as well as major Irish brands.

Noel Martyn

Noel Martyn

Head of Sport

Noel has a wealth of experience in his 26 years in the communications industry, having worked at a senior level in a number of Ireland’s leading media agencies including Mediaworks, Mediavest and Carat. During this time he has worked on many leading domestic and international brands including McDonald’s, Bank Of Ireland, Cadbury, SPAR, Irish Life and the Road Safety Association.
More recently Noel joined Livewire as head of sport where he leads projects for rights holders and sponsors.

Eoin O'Carroll

Eoin O'Carroll

Senior Media Sponsorship Manager

Eoin joined Livewire from TV3, where he worked across sponsorship, promotions, product placement and advertiser-funded programming. He worked very closely on TV3’s coverage of the Rugby World Cup 2015, across a number of different projects for brands such as Land Rover and Heineken. Eoin has extensive experience in the areas of sales management, negotiation and PR, while he also has an acute understanding of the importance of managing the relationship between sponsors and rights holders.

Sarah Lynch

Sarah Lynch

Senior Sponsorship Manager

Sarah joined Livewire as Snr. Sponsorship Manager, from Dundrum Town Centre, where she managed all brand and digital activity. Over the past four years Sarah was responsible for the digital footprint of Dundrum as well managing a number of sponsorships including Ladies Day at the Dublin Horse Show. Before her time at Dundrum, Sarah worked on the ESB rebrand to Electric Ireland which included their first experiential sponsorship at Electric Picnic in 2011.

Colm Roche

Colm Roche

Sponsorship Manager

Colm joined the Livewire team having returned from the United Arab Emirates, where he worked as the Sponsorship and Commercial Sales Manager for the GCC region within a company called Onside Sports International. His role consisted of working closely with various governing bodies of sports in the UAE (UAE Rugby Federation, UAE Olympic Committee, Emirates Cricket Board, etc.) and covering all aspects of their commercial rights and management. He also worked closely with multiple agencies and international brands while managing numerous projects across the portfolios, namely Emirates Airlines, HSBC & Land Rover. Prior to his departure to the Middle East, Colm worked with Leinster Rugby, as a Rugby Development Officer and successfully established his own events company, running one of Ireland’s largest tag rugby festivals.

Jen McAndrew

Jen McAndrew

Media Sponsorship Manager

Jen joined Livewire having worked on the buying team in Core Media for three years. In her time there, she predominantly worked on the P&G team who are responsible for all AV planning and buying in Ireland, including sponsorship. Other clients included Nissan, Three and BWG. Jen holds a Law Degree from UCD and a Masters in Media, Communications and Advertising from Leicester University.

Brian Lavelle

Brian Lavelle

Sponsorship Associate

Brian joined Livewire as a Client Associate after graduating with a second class honours degree from Trinity College Dublin in Business and Economics. During his time in college Brian has worked on various marketing and economic case studies and completed advanced marketing and macro-economic modules. He has also worked in the financial services sector with KPMG.

Philip Greene

Philip Greene

Sponsorship Associate

Philip joined Livewire as a Sponsorship Associate following completion of a Second Class Honours Degree in Economics and Political Science from Trinity College, Dublin. Philip’s academic background saw him develop an acute understanding of various advanced statistical models, as well as giving him experience in constructing studies for research. Philip also has extensive editing and content production experience.

Who we work withWe are privileged to work with the following:

Get in Touch

Jill Downey, Managing Partner

Email: Jill.Downey@livewire.ie

Phone:  01-6496344

Mobile: 087 6061014.

 

For all your TV, radio & AFP queries, contact:

Eoin O’Caroll, Senior Media Sponsorship Manager

Email: Media@livewire.ie

Phone: 01-6496396

Jamie Macken, Partner

Email: Jamie.Macken@livewire.ie

Phone: 01-649 6340

Mobile: 086 2105975

 

For all your strategic, sport & non-media queries, contact:

Noel Martyn, Head of Sport

Email: Noel.Martyn@livewire.ie

Phone: 01-649 6322